I’ve recently started been helping a friend and past client, Betsy Rippentrop, PhD, manage her social media. Betsy is the owner of Heartland Yoga, here in downtown Iowa City, and follows a slightly different business model than most yoga studios. All the instructors at Heartland Yoga are in charge of their own classes! The instructors “rent” studio space from Betsy and handle their own cash flow from customers. They are encouraged to brand and market themselves.
So along with managing her Heartland Yoga image, Betsy has her own brand of “Dr. Yoga Momma” which is her business of private mind-body psychotherapy and trainings/workshops located at Heartland Yoga. While we were talking over finishing touches of the Heartland Yoga website I redesigned this summer, she brought up having me help with her Internet presence and branding for Dr. Yoga Momma and we have been closing working together ever since! :)